Selling the WHY
Combining the Human Being with the Human Buying
My product is the best thing ever made! …Really? Who says? You? Did you even ask me if I need it or even want it? No? Why should I care? …WHAT HAPPENED HERE? It’s called NOT Selling the Why.
Have you ever found yourself rambling on and on about how great your product is basically saying BUY NOW! BUY NOW! BUY NOW! …and wonder why… slowly your to-be-client just walks away and politely stops answering your emails. …WOW! NO SELL AND NOW YOU ARE BEING GHOSTED.
How about if we made life and sales soooo simple and comfortable all you had to do was HELP.
Yep – that’s right HELP.
How about just finding out Why they would want or need your product? Wouldn’t that be the right thing to do? Don’t Sell – Do Care!
SIMPLE AND EASY…Find out The Why Behind the Buy. What does this mean? It’s asking Why-Buy Questions that open the client up to share with you their Why and their Companies Why in a very simple consistent way.
When you combine the human being with the human buying you will soon find out why it’s so important to build a line of questioning that allows the client to take into consideration their own human instincts to protect first and then open up to new ideas and trust second.
This is why when you build a line of questioning that starts with the company needs and then move to the individual standing in front of you – second – you will find that your client will open up to their company needs and then personally why your product or service can make a difference.
Please use this link to discover how Open Ended Questions = High Gain Questions in Sales.
People do not like to be SOLD to, but they LOVE to buy!
When you are in charge of the sell and you have mapped out the journey for them, you will soon find selling is no more than caring.