The why behind the buy – just considering the WHY isn’t enough – you need to fully understand and empathize with your client. Feel their passion and their need for results. I’m a huge believer in making sure you get right to the point with your to-be-client. That means finding out the true reason you are in front of them and answering their WHY. Sales Strategies with the client in mind – are the most effective in the world.
Answering their WHY can only occur by sharing your WHY first. The development of trust comes from YOU. The more you are yourself and you share why you do what you do, the sooner you will find and build the trust.
If you want to have an impact on your client, then set the tone. The minute you walk in the door or pick up that phone – they need to know that you care. Caring means listening. Utilizing sales strategies that incorporate research and proactive sales management will close deals faster.
You have a unique opportunity to move your client forward in the midst of uncertainty. As you seek to inspire, lead and motivate your to-be client – always put their WHY ahead of your own. Sales becomes easy when you know you are helping others get to the next level.
To really have the ability to understand another person’s point of view…To have empathy – Not sympathy – but instead to feel what someone else is going through (there’s more than one way to look at an idea…and concern – to have the ability to understand what someone needs from you instead of assuming you have all the right answers.
Read more about Selling the WHY…